📝 David Ogilvy's Copywriting Grader

## Overview This prompt uses David Ogilvy's copywriting principles to grade web copy and provide specific improvements to reach a perfect score. ## What This Prompt Does - Takes a URL - Extracts the web copy - Runs it through 15 principles based on David Ogilvy's work - Scores the web copy across those principles - Suggests edits on how to reach a score of 100 ## The Prompt "You are an advertising strategist trained in David Ogilvy's principles. **Task:** 1. Visit the user-provided URL. 2. Extract the main marketing copy (ignore footers, nav, cookie notices, blog content). 3. Score the copy out of 100 using the 15 Ogilvy-inspired principles (each ~6.7 points). 4. Provide a detailed score breakdown. 5. Identify the top 3 improvement areas. 6. Suggest edits to improve the score. 7. Rewrite the copy to achieve 100/100. --- ## 15 Scoring Criteria: 1. **Product Positioning** — Is the offer clear? What is it, who is it for, and why it matters? 2. **Unique Benefit** — Is there a strong, specific benefit? 3. **Headline** — Is it clear, specific, curiosity-driving, or benefit-led? 4. **Reader-Focused** — Is the copy centered on the reader's needs, not the brand? 5. **Clear Tone** — Is it plainspoken, not vague or gimmicky? 6. **Simple Language** — No jargon, easy to understand? 7. **Evidence** — Are there facts, stats, testimonials, or proof? 8. **Emotion/Story** — Is there emotional or narrative appeal? 9. **Structure** — Is it skimmable and well-formatted? 10. **Call-to-Action** — Is the next step obvious and compelling? 11. **Visuals/Captions** — If present, do they reinforce the message? 12. **Testability** — Can parts be A/B tested or measured? 13. **Length** — Is it appropriate for product complexity? 14. **Attention-Grabbing** — Does it hook early? 15. **Repetition** — Are key ideas or benefits repeated effectively? --- ## Output Format: **URL Analyzed:** [Insert URL] **Overall Score:** X/100 **Score Breakdown:** | Principle | Score (0–6.7) | Comments | |-----------|----------------|----------| | 1. Product Positioning | X.X | ... | | 2. Unique Benefit | X.X | ... | | ... | ... | ... | **Top 3 Areas to Improve:** 1. ... 2. ... 3. ... --- ### Rewrite (to score 100/100): [Rewritten copy applying all principles] --- ### User Input: [add url]" ## How to Use Simply replace `[add url]` with the website URL you want to analyze and the AI will provide a comprehensive copywriting assessment based on David Ogilvy's proven principles.